Consumer interest in the Ford Mustang Mach-E has thus far exceeded Ford’s expectations and production capacity, prompting the automaker to recently pause retail orders for certain models. Currently one of the most considered electrified vehicles on the market, the Mach-E has also garnered plenty of praise from critics, earning Consumer Reports‘ 2022 EV Pick of the Year and a Kelley Blue Book Best Resale Value Award. However, the high-performance version of the EV crossover – the Ford Mustang Mach-E GT – is also seemingly resonating with shoppers, too.
According to Ford’s recently released March sales report, the Ford Mustang Mach-E GT accounted for 27 percent of overall Mach-E sales last month, which is a pretty impressive take rate given its higher price tag. Regardless, more than a quarter of Mach-E buyers were more than willing to shell out that extra money for the additional performance provided by the GT model.
In addition to ponying up for the GT, Mach-E buyers are overwhelmingly paying extra for all-wheel drive on all models, as 72 percent checked that particular box last month alone. This doesn’t come as a huge surprise, however, since nearly 80 percent of all Blue Oval customers in March opted for either all- or four-wheel drive on their new vehicle.
Meanwhile, the Mustang Mach-E was the third most financed all-electric vehicle in Q4 of 2021, representing 6.02 percent of financed EVs on the market and finishing behind the Tesla Model 3 (36.62 percent) and the Tesla Model Y (34.18 percent), but ahead of a number of rivals including the Volkswagen ID.4 (3.4 percent), Volvo XC40 (1.32 percent), and Hyundai Ioniq (0.17 percent), while monthly payments averaged $829 over the same time span.
Source: Ford Authority
