The automotive world has been abuzz with the arrival of the 2024 Ford Ranger, and enthusiasts are eager to explore its impressive range of features, trims, and specifications. From the base model to the high-performance Ranger Raptor, this mid-size pickup has captured the attention of buyers across the spectrum. Let’s delve into the fascinating insights regarding the most popular configurations, preferences, and standout elements that have taken the automotive market by storm.Â
A Fresh Perspective on Ranger Choices
Upon its debut in the United States back in May, the 2024 Ford Ranger showcased a new generation, ushering in a wave of excitement. Accompanying the Ranger Raptor, which was introduced to the American market for the first time, the 2024 Ranger has quickly become a talking point among consumers. In response to the growing interest, Ford has revealed a treasure trove of data detailing the most sought-after features, trim levels, and specifications among those who have placed orders.Â
Leading Configurations Unveiled
The top three configurations for the 2024 Ford Ranger provide a comprehensive snapshot of consumer preferences. These configurations go beyond mere choices of cab style and trim, encompassing the complete package along with exterior color.Â
1. Oxford White Ranger XL
Kicking off the list is the Oxford White Ranger XL, boasting a STX four-wheel-drive model. This configuration, which serves as the base trim, is equipped with the STX Package as standard. This package brings an array of enhancements, including 17-inch silver-painted wheels, LED headlights, fog lamps, and more. The clean and classic Oxford White exterior provides a versatile canvas for customization.Â
2. Cactus Gray XLT
Next in line is the Cactus Gray XLT Sport, featuring a four-wheel-drive model equipped with the 301A Equipment Group and available tow package. The Sport Package is a standard inclusion, elevating the aesthetic with 17-inch gray-painted aluminum wheels, a distinctive black mesh grille, and a Sport box decal. The Cactus Gray exterior adds a touch of modernity to this configuration.Â
3. Shadow Black Lariat
Rounding off the trio is the Shadow Black Lariat Sport, sporting a four-wheel-drive system and tow package. Much like its predecessors, this configuration receives visual upgrades that include 18-inch machined aluminum wheels with Magnetic pockets, a black mesh grille, and a Sport box decal. The Shadow Black exterior exudes a sense of understated sophistication.Â
The Ranger Raptor's Allure
Among the passionate Ranger Raptor enthusiasts, certain features have emerged as the most popular choices. The 17-inch gray-painted beadlock wheels stand out, commanding attention and retailing for $1,495. Complementing this choice is the exterior graphics package, adding an extra layer of visual intrigue at an additional cost of $750. As for color preferences, Shelter Green Metallic and Shadow Black reign supreme.Â
Driving Forces: 4WD and Towing
Unveiling a trend among the 2024 Ford Ranger’s buyers, a staggering 80 percent have opted for the four-wheel-drive configuration. This statistic underscores the enduring popularity of this feature, reflecting its capability and utility in various driving conditions. Additionally, approximately 70 percent of orders highlight the importance of towing, with buyers prioritizing the acquisition of a hitch. Moreover, around half of the buyers are choosing to enhance their towing experience with the Pro Trailer Backup Assist and Trailer Brake Controller features.Â
FX4 Off-Road Package: A Surprising Choice
Contrary to expectations, only 20 percent of buyers have chosen the FX4 Off-Road Package for their Rangers. Priced at $1,295, this package offers substantial value, encompassing an electronic locking rear differential, off-road tuned shocks, skid plates, and more. Despite its lower adoption rate, the FX4 package continues to provide ample off-road capability for those who venture beyond the beaten path.Â
The 2024 Ford Ranger has captivated the market with its versatile configurations, enticing features, and appealing specifications. As the automotive landscape evolves, the preferences of buyers offer insights into the diverse needs and desires of mid-size pickup enthusiasts. Whether it’s the allure of four-wheel-drive, the convenience of towing enhancements, or the off-road prowess of the FX4 package, the Ranger’s offerings cater to a wide range of demands, ensuring that it remains a standout choice in the competitive automotive market.Â
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