The 2021 Ford F-150 has been one of the most awarded vehicles this year, with two prestigious awards for its crown jewel in particular. As proposed by Automotive News last quarter and reported on the KBB Brand Watch Report to date, it won first place as top pick among pickups achieving what makes them so great – transporting goods without hassle or fuss! And now at fourth quarter’s end–which will be here before you know it!–this powerhouse still reigns supreme over other trucks on consumers’ minds when they shop Gary Crossley Ford in Kansas City.
The KBB Brand Watch Report is a quarterly consumer perception survey looking into customer shopping behavior in order to gain insight on how brands and models are performing against each other. The report can be used by retailers, analysts or anyone interested with an understanding of what factors influence the buyer decision making process when they purchase something.
Overall, trucks resonated more strongly with non-luxury shoppers in the third quarter of 2021, as 32 percent indicated their interest in buying a pickup, up one point from the prior three-month period. Among pickups, the 2021 Ford F-150 kept its top spot above the Chevrolet Silverado 1500 and Toyota Tacoma, with both trucks taking the second and third positions, respectively. However, consumer interest in Ford fell 20 percent, a potential sign that newer products may be increasingly on the minds of shoppers.
Among the overall top 10 most considered vehicles in KBB’s Q3 2021 Brand Watch Report, the 2021 Ford F-150 took home the gold at No. 1, while the 2021 Ford Super Duty landed in eighth position. Meanwhile, FoMoCo holds it down firmly in the second spot behind Toyota among the top 10 most considered brands, a position the company similarly occupied in Q2 2021. Thirty-three percent of consumers surveyed gave Toyota the green light, while 31 percent did the same for The Blue Oval.
The 2021 Ford F-150 is still on the minds of many consumers, as it sports several features that are only available in this segment. Recently reported by Ford Authority and Time magazine – both have put Pro Power Onboard system with theirs top 100 lists for best inventions within 2021 model year vehicles list too! The feature literally saved lives during Harvey’s floodings when Texans had to rely solely upon their cars’ gas tanks running dry before they could escape; fueled hurricane recovery efforts following Hurricane Katrena up until last month when an entire island finally got power restored thanks again to these amazing trucks; and even rescued a wedding reception.
