Ford Bronco sales increased in the United States, Canada, and Mexico during the second quarter of 2022.
Ford Bronco Sales – Q2 2022 – United States
In the United States, Ford Bronco deliveries totaled 31,269 units in Q2 2022, an increase of about 3,804 percent compared to 801 units sold in Q2 2021.
In the first six months of the year, Bronco sales increased about 6,747 percent to 54,842 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO | +3,803.75% | 31,269 | 801 | +6,746.69% | 54,842 | 801 |
Ford Bronco Sales – Q2 2022 – Canada
In Canada, Ford Bronco deliveries totaled 2,212 units in Q2 2022, an increase of about 9,959 percent compared to 22 units sold in Q2 2021.
In the first six months of the year, Bronco sales increased about 17,764 percent to 3,930 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO | +9,959.07% | 2,212 | 22 | +17,763.64% | 3,930 | 22 |
Ford Bronco Sales – Q2 2022 – Mexico
In Mexico, Ford Bronco deliveries totaled 374 units in Q2 2022, an increase of about 6,133 percent compared to 6 units sold in Q2 2021.
In the first six months of the year, Bronco sales increased about 12,600 percent to 762 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO | +6,133.33% | 374 | 6 | +12,600.00% | 762 | 6 |
Competitive Sales Comparison (USA)
Despite its massive 3,804 percent jump in sales to 31,269 units, the Ford Bronco still placed third in its direct segment in terms of sales volume. First place went to the Jeep Wrangler, which saw sales decline 22 percent to 53,946 units, while the Toyota 4Runner followed in second with a two percent decrease in sales to 31,922 units. The 31,269 deliveries of the Bronco put it 22,677 units behind the Wrangler, but only 653 units behind the 4Runner.
Sales Numbers – Midsize Off-Road SUVs – Q2 2022 – USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| JEEP WRANGLER | -21.84% | 53,946 | 69,020 | 46% | 67% | -16.15% | 99,497 | 118,666 |
| TOYOTA 4RUNNER | -2.34% | 31,922 | 32,686 | 27% | 32% | -4.46% | 66,829 | 69,949 |
| FORD BRONCO | +3,803.75% | 31,269 | 801 | 27% | 1% | +6,746.69% | 54,842 | 801 |
| TOTAL | +14.27% | 117,137 | 102,507 | +16.76% | 221,168 | 189,416 |
From a segment share standpoint, the Wrangler accounted for a leading 46 percent share, a decrease of 21 percentage points from the year ago quarter. The 4Runner slid five percentage points to 27 percent share. The Bronco Bronco also accounted for 27 percent of the segment share overall, up 26 percentage points.
The midsize off-road Sport Utility Vehicle (SUV) segment grew an average of 14 percent to 117,137 units during Q2 2022, meaning that the Bronco significantly outperformed the segment average.
Though the Bronco was outsold by the Wrangler and 4Runner, it’s clear that sales of both offerings suffered due at the hands of the new entry from The Blue Oval. As such, it’s safe to conclude that both Wrangler and (to a lesser extent) the 4Runner lost a good amount of share as a direct result of the Bronco.
Despite the healthy performance by the Bronco, we should note that sales of Ford’s 4×4 during Q2 2022 continued to be hamstrung by the continuing scenario of demand outpacing supply. In fact, The Blue Oval is currently focused on building existing customer orders as opposed to Broncos earmarked for dealer inventory. Since demand for the Bronco is so strong, Ford has also stopped taking orders for the 2022 model year. It’s worth noting that this high demand, low supply scenario has caused many Bronco reservation/order holders to wait for months and, in some cases, as long as a year to get their new wild horse. Luckily, order banks for the 2023 Bronco will open this August.
Since its launch in mid-2021, the Bronco has racked up a number of awards and accolades including recently winning a five-year cost to own award as a result of low expected cost of ownership within its segment. The rugged SUV was also crowned the 4×4 of the year at the 2021 SEMA Show, further illustrating the immense amount of interest in Ford’s reborn off-roader.
Looking ahead, we expect Ford Bronco sales to continue growing, limited only by the ability of the Ford Michigan Assembly plant to produce the vehicle. The facility is currently prioritizing Bronco production at the expense of the Ford Ranger, which is the second vehicle made at the plant.
Source: Ford Authority
