The semiconductor chip shortage and other related supply chain challenges have severely impacted global automotive production over the last year or so, leading to dwindling new vehicle inventory and skyrocketing prices for both new and used vehicles. However, this pandemic-induced problem has also forced automakers to change the way they do business. Ford CEO Jim Farley admitted last summer that the automaker would switch to more of a built-to-order approach moving forward, and that shift has apparently already begun, according to FoMoCo’s December sales report that shows a surge in new Ford vehicle retail orders.
2022 Ford Super Duty Limited
The automaker revealed that it took over 70,000 new Ford vehicle retail orders in the month of December, which is up from 58,000 orders in December 2020. A significant 33 percent of Ford’s retail sales last month stemmed from customer orders, much of which is due to a bevy of recently released products like the Ford Bronco and Ford Maverick, which customers were able to reserve and then convert those reservations into orders.
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Source: Ford Authority
